When you’re a startup, everything you do is geared towards driving growth — and understandably so.

Product development; funnel optimisation; rapid recruitment — a focus on the tangible, measurable outcomes that grow your business and increase your top line makes complete sense.

But if there’s one thing we’ve learned in 2020 it’s that we can’t take anything for granted any more. At Futureplay, as in many other flat and low hierarchy organisations, it’s led us to be even more mindful of the ways we work together, how we treat each other, and how we look out for one another.

In…


There’s a famous old saying:

‘Life is really simple, but we insist on making it complicated.’

And most of us will agree the same applies to work. Hierarchies; reports; meetings; processes; tools. All have their merits, of course — but too often they’re overused, quashing creativity, autonomy and above all else, simplicity.

At Futureplay, simplicity sets the foundation for everything we do. Like all strong foundations, it guides our entire building process, from conception to prototyping through development and production.

And it’s a foundation that’s served us well. …


And how gaming is harnessing tech as a force for good.

We don’t need data to tell us we’re spending more and more time on our mobile phones.

I’d wager you’re holding one right now. Right?

It goes without saying that the societal shift our handheld devices have driven over the past couple of decades is beyond unprecedented. And it’s been pretty brilliant.

For the overwhelming majority our phones are mobile entertainment centres: tools we turn to to communicate; to record; to photograph; to play.

Now consider the developer’s point-of-view. What happens when these tools give you undiluted, unfiltered, uninterrupted…


It failed miserably. So we donated $10k to charity instead.

Wise people say there’s no shame in failure, as long as you learn from your mistakes.

But I think we can go one better than that.

There’s no shame in failure, as long as you’re helping others to learn from your mistakes.

This case study is about one of our most costly marketing mistakes to date. We’re laying it down so you can avoid making it too. Enjoy.

What kind of silly idea could cost us so much money anyway?

The thing is that at its core, the idea was pretty brilliant.

It had been inspired by a recent campaign on one…


It failed miserably. So we donated $10k to charity instead.

Wise people say there’s no shame in failure, as long as you learn from your mistakes.

But I think we can go one better than that.

There’s no shame in failure, as long as you’re helping others to learn from your mistakes.

This case study is about one of our most costly marketing mistakes to date. We’re laying it down so you can avoid making it too. Enjoy.

What kind of silly idea could cost us so much money anyway?

The thing is that at its core, the idea was pretty brilliant.

It had been inspired by a recent campaign on one…


And how gaming is harnessing tech as a force for good.

We don’t need statistics to tell us we’re spending more and more time on our mobile phones.

I’d wager you’re holding one right now. Right?

It goes without saying that the societal shift our handheld devices have driven over the past couple of decades is beyond unprecedented. And it’s been pretty brilliant.

For the overwhelming majority our phones are mobile entertainment centres: tools we turn to to communicate; to record; to photograph; to play.

Now consider the developer’s point-of-view. What happens when these tools give you undiluted, unfiltered, uninterrupted…


There’s a famous old saying:

‘Life is really simple, but we insist on making it complicated.’

And most of us will agree the same applies to work. Hierarchies; reports; meetings; processes; tools. All have their merits, of course — but too often they’re overused, quashing creativity, autonomy and above all else, simplicity.

At Futureplay, simplicity sets the foundation for everything we do. Like all strong foundations, it guides our entire building process, from conception to prototyping through development and production.

And it’s a foundation that’s served us well. …

Futureplay

Makers of Merge Gardens, Battlelands Royale and the Idle Empire series based in Helsinki, Finland.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store