Published in Tales from a mobile game studio·Dec 16, 2021Inspiring the next generation of game programmersCalling all aspiring game developers: don’t miss this rare opportunity to land your dream job in the games industry! Are you passionate about code and all things programming? Have you worked on your own game before? Do you dream of building a career in the mobile games industry? …Game Development3 min read
Published in Tales from a mobile game studio·Dec 15, 2020Including inclusion (and why it’s key to growing your business)When you’re a startup, everything you do is geared towards driving growth — and understandably so. Product development; funnel optimisation; rapid recruitment — a focus on the tangible, measurable outcomes that grow your business and increase your top line makes complete sense. But if there’s one thing we’ve learned in…Culture9 min read
Published in Tales from a mobile game studio·Nov 28, 2019How this mobile gaming startup achieved 50 million downloads and 1m DAU with one simple rule.There’s a famous old saying: ‘Life is really simple, but we insist on making it complicated.’ And most of us will agree the same applies to work. Hierarchies; reports; meetings; processes; tools. …Startup4 min read
Published in Tales from a mobile game studio·Nov 28, 2019When ‘CSR’ isn’t just a buzzwordAnd how gaming is harnessing tech as a force for good. We don’t need data to tell us we’re spending more and more time on our mobile phones. I’d wager you’re holding one right now. Right? It goes without saying that the societal shift our handheld devices have driven over…Charity3 min read
Published in Tales from a mobile game studio·Nov 28, 2019We blew our brand marketing budget on influencers.It failed miserably. So we donated $10k to charity instead. Wise people say there’s no shame in failure, as long as you learn from your mistakes. But I think we can go one better than that. There’s no shame in failure, as long as you’re helping others to learn from…Social Media9 min read
Published in The Startup·Aug 27, 2019We blew our brand marketing budget on influencers.It failed miserably. So we donated $10k to charity instead. Wise people say there’s no shame in failure, as long as you learn from your mistakes. But I think we can go one better than that. There’s no shame in failure, as long as you’re helping others to learn from…Influencer Marketing9 min read
Published in The Startup·May 17, 2019When ‘CSR’ isn’t just a buzzwordAnd how gaming is harnessing tech as a force for good. We don’t need statistics to tell us we’re spending more and more time on our mobile phones. I’d wager you’re holding one right now. Right? It goes without saying that the societal shift our handheld devices have driven over…Environment3 min read
Published in The Startup·Oct 22, 2018How this mobile gaming startup achieved 50 million downloads and 1m DAU with one simple rule.There’s a famous old saying: ‘Life is really simple, but we insist on making it complicated.’ And most of us will agree the same applies to work. Hierarchies; reports; meetings; processes; tools. …Startup5 min read
